{"id":274,"date":"2023-01-08T20:04:57","date_gmt":"2023-01-08T19:04:57","guid":{"rendered":"https:\/\/juanofrias.com.ar\/art\/?page_id=274"},"modified":"2026-08-18T15:07:06","modified_gmt":"2026-08-18T14:07:06","slug":"florence-plein-air","status":"publish","type":"page","link":"https:\/\/www.juanofrias.com.ar\/art\/florence-plein-air\/","title":{"rendered":"Florence Plein Air"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a75c364 e-flex e-con-boxed e-con e-parent\" data-id=\"a75c364\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5047d elementor-widget elementor-widget-html\" data-id=\"6b5047d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>Juano Fr\u00edas \u2014 Plein Air in Florence (engraved plate)<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Libre+Caslon+Display&family=Libre+Caslon+Text:ital@0;1&family=Space+Grotesk:wght@400;500;600&family=Inter:opsz,wght@14..32,400;14..32,500&display=swap\" rel=\"stylesheet\">\n<style>\n  :root{\n    --bg:#121212;\n    --bg-alt:#202020;\n    --surface:#404040;\n    --text:#f3f1ea;\n    --text-dim:#918c80;\n    --accent:#b3814a;\n    --accent-hover:#d9a86a;\n    --line:#383838;\n    --btn-ink:#17140f;\n  }\n  section.light{\n    --bg:#f6f4ee;\n    --bg-alt:#e2dfd6;\n    --surface:#ffffff;\n    --text:#1a1712;\n    --text-dim:#6b6252;\n    --accent:#96652f;\n    --accent-hover:#7a4f22;\n    --line:#dcd8cc;\n  }\n  html, body{background:var(--bg) !important; 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position:absolute; top:80px; left:0; right:0; flex-direction:column; gap:0; background:var(--bg-alt); border-bottom:1px solid var(--line);}\n    .navlinks.open{display:flex;}\n    .navlinks a{padding:18px 24px; font-size:20px; border-bottom:1px solid var(--line);}\n    .cart{display:none;}\n    .hero .wrap{padding-top:80px; padding-bottom:60px;}\n    .hero-copy{max-width:100%;}\n    .problem-grid{grid-template-columns:1fr;}\n    .method-steps{grid-template-columns:1fr;}\n    .preview-grid{grid-template-columns:1fr;}\n    .instructor{grid-template-columns:1fr;}\n    .yesno-grid{grid-template-columns:1fr;}\n    .invest-card{padding:32px 26px;}\n    section{padding:70px 0;}\n    .wrap{padding:0 22px;}\n  }\n<\/style>\n<\/head>\n<body>\n\n<header>\n  <nav class=\"wrap\">\n    <a href=\"https:\/\/www.juanofrias.com.ar\/art\/\" class=\"logo\">\n      <img decoding=\"async\" src=\"https:\/\/www.juanofrias.com.ar\/art\/wp-content\/uploads\/2026\/08\/IMG_2957-scaled.png\" alt=\"Juano Fr\u00edas logo\" title=\"Juano Fr\u00edas tattoo artist oil painter\">\n      Juano Fr\u00edas\n    <\/a>\n    <button class=\"hamburger\" id=\"hamburger\" aria-label=\"Open menu\">\n      <span><\/span><span><\/span><span><\/span>\n    <\/button>\n    <div class=\"navlinks\" id=\"navlinks\">\n      <a href=\"https:\/\/www.juanofrias.com.ar\/art\/bio\/\">Bio<\/a>\n      <a href=\"https:\/\/www.juanofrias.com.ar\/art\/about\/\">Art<\/a>\n      <a href=\"https:\/\/www.juanofrias.com.ar\/art\/gallery\/\">Tattoo<\/a>\n      <a href=\"https:\/\/www.juanofrias.com.ar\/art\/courses\/\" class=\"current\">Courses<\/a>\n      <a href=\"https:\/\/www.juanofrias.com.ar\/art\/shop-2\/\">Shop<\/a>\n      <a href=\"https:\/\/www.juanofrias.com.ar\/art\/contact\/\">Contact<\/a>\n    <\/div>\n    <a href=\"https:\/\/www.juanofrias.com.ar\/art\/shop-2\/\" class=\"cart\">Cart (0)<\/a>\n  <\/nav>\n<\/header>\n\n<section class=\"hero\">\n  <div class=\"hero-bg\">\n    <img decoding=\"async\" src=\"https:\/\/www.juanofrias.com.ar\/art\/wp-content\/uploads\/2026\/08\/DSC_1779-scaled.jpg\" alt=\"Plein Air painting in Florence\" title=\"Juano Fr\u00edas tattoo artist oil painter\">\n    <img decoding=\"async\" src=\"https:\/\/www.juanofrias.com.ar\/art\/wp-content\/uploads\/2026\/08\/IMG_2346-2-scaled.jpg\" alt=\"Plein Air painting in Florence\" title=\"Juano Fr\u00edas tattoo artist oil painter\">\n  <\/div>\n  <div class=\"wrap\">\n    <div class=\"hero-copy\">\n      <div class=\"eyebrow\">In person \u00b7 Florence \u00b7 Small group<\/div>\n      <h1>Paint outdoors in the <em>heart of the Renaissance.<\/em><\/h1>\n      <p class=\"sub\">A guided plein air session in the streets and gardens of Florence \u2014 the same light and landscape that shaped the old masters.<\/p>\n      <div class=\"hero-ctas\">\n        <a href=\"https:\/\/www.juanofrias.com.ar\/art\/contact\/\" class=\"btn\">Register your interest \u2192<\/a>\n        <a href=\"https:\/\/www.juanofrias.com.ar\/art\/course\/\" class=\"btn ghost\">See the online course<\/a>\n      <\/div>\n      <p class=\"hero-micro\" style=\"margin-top:22px;\">Small groups \u00b7 All levels welcome \u00b7 Materials guidance included<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"light\">\n  <div class=\"wrap quote\">\n    <div class=\"rule\"><\/div>\n    <p>There's a light in Florence you can't get from a photograph \u2014 you have to stand in it, brush in hand, and paint fast before it changes.<\/p>\n    <cite>Juano Fr\u00edas \u00b7 Figurative oil painter \u00b7 Florence, Italy<\/cite>\n    <div class=\"rule bottom\"><\/div>\n  <\/div>\n<\/section>\n\n<section>\n  <div class=\"wrap\">\n    <div class=\"eyebrow center\" style=\"justify-content:center;\">The challenge<\/div>\n    <div class=\"section-head\">\n      <h2>Painting from life is a different skill than painting from photos.<\/h2>\n    <\/div>\n    <div class=\"problem-grid\">\n      <div class=\"problem-card\">\n        <h3>The light won't wait for you<\/h3>\n        <p>Shadows move, clouds shift, the scene you started is gone in twenty minutes. Working from photos never taught you how to race the light.<\/p>\n      <\/div>\n      <div class=\"problem-card\">\n        <h3>Too much information, no time to sort it<\/h3>\n        <p>A real street, a real garden \u2014 it's overwhelming. You don't know what to simplify or leave out, so the painting stalls.<\/p>\n      <\/div>\n      <div class=\"problem-card\">\n        <h3>You paint alone, with no feedback<\/h3>\n        <p>No one to tell you why a passage isn't working, or show you the fix in real time, in front of the actual subject.<\/p>\n      <\/div>\n      <div class=\"problem-card\">\n        <h3>You've never had a guided outdoor session<\/h3>\n        <p>Painting outdoors well is a specific, learnable process \u2014 most self-taught painters never get shown it directly.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"alt\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">The session<\/div>\n    <div class=\"section-head\" style=\"text-align:left; margin:0 0 50px;\">\n      <h2>A guided process, from first look to finished study.<\/h2>\n    <\/div>\n    <div class=\"method-steps\">\n      <div class=\"method-step\">\n        <div class=\"num\">01<\/div>\n        <div>\n          <h3>Choosing & simplifying the scene<\/h3>\n          <p>We pick a subject and I show you how to read it \u2014 what to keep, what to leave out, before a single brushstroke.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"method-step\">\n        <div class=\"num\">02<\/div>\n        <div>\n          <h3>Blocking in value and light<\/h3>\n          <p>Fast, confident blocking to lock in the light before it changes \u2014 the single most important habit in plein air work.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"method-step\">\n        <div class=\"num\">03<\/div>\n        <div>\n          <h3>Working with \u2014 not against \u2014 the light<\/h3>\n          <p>Real-time guidance as the light shifts: what to commit to, what to leave for memory, when to stop.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"method-step\">\n        <div class=\"num\">04<\/div>\n        <div>\n          <h3>A finished outdoor study<\/h3>\n          <p>You leave with a completed piece and a repeatable process you can take to any subject, anywhere.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"preview-grid\">\n      <div class=\"preview-tile\">\n        <img decoding=\"async\" src=\"https:\/\/www.juanofrias.com.ar\/art\/wp-content\/uploads\/2025\/05\/FIREN.jpg\" alt=\"Sketching before you paint\" title=\"Juano Fr\u00edas tattoo artist oil painter\">\n        <div class=\"preview-cap\">Sketching before you paint<\/div>\n      <\/div>\n      <div class=\"preview-tile\">\n        <img decoding=\"async\" src=\"https:\/\/www.juanofrias.com.ar\/art\/wp-content\/uploads\/2025\/05\/IMG_2748.jpg\" alt=\"The streets of Florence\" title=\"Juano Fr\u00edas tattoo artist oil painter\">\n        <div class=\"preview-cap\">The streets of Florence<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"light\">\n  <div class=\"wrap instructor\">\n    <div class=\"plate instructor-photo\">\n      <div class=\"plate-photo no-filter\">\n        <img decoding=\"async\" src=\"https:\/\/www.juanofrias.com.ar\/art\/wp-content\/uploads\/2026\/06\/minifoto.jpg\" alt=\"Juano Fr\u00edas\" title=\"Juano Fr\u00edas tattoo artist oil painter\">\n      <\/div>\n    <\/div>\n    <div class=\"instructor-copy\">\n      <div class=\"tag\">Your instructor<\/div>\n      <h3>Juano Fr\u00edas<\/h3>\n      <p>Figurative oil painter, based in Florence, Italy.<\/p>\n      <p>I paint portraits and figures in oil with a focus on emotion, atmosphere and cinematic light. I live in Florence, surrounded by the greatest collection of Renaissance painting in the world \u2014 and that shapes how I see and teach.<\/p>\n      <p>Every day I walk past the Uffizi, the Accademia, the Pitti Palace. What the old masters solved outdoors, centuries ago, is what I show you directly, on location.<\/p>\n      <div class=\"instructor-links\">\n        <a href=\"https:\/\/www.instagram.com\/juanofrias\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\n        <a href=\"https:\/\/www.youtube.com\/@JuanoFrias\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>\n        <a href=\"https:\/\/www.juanofrias.com.ar\/art\/\">juanofrias.com.ar<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section>\n  <div class=\"wrap\">\n    <div class=\"eyebrow center\" style=\"justify-content:center;\">Is this for you?<\/div>\n    <div class=\"section-head\">\n      <h2>This session is for specific people.<\/h2>\n    <\/div>\n    <div class=\"yesno-grid\">\n      <div class=\"yesno yes\">\n        <h3>This IS for you if\u2026<\/h3>\n        <ul>\n          <li>You want hands-on guidance while painting from life<\/li>\n          <li>You're visiting or living in Florence and want to make the most of it<\/li>\n          <li>You enjoy learning in a small group setting<\/li>\n          <li>You want real-time feedback, not just recorded video<\/li>\n          <li>You already have basic materials, or want guidance choosing them<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"yesno no\">\n        <h3>This is NOT for you if\u2026<\/h3>\n        <ul>\n          <li>You're looking for a fully remote, self-paced format \u2014 see the <a href=\"https:\/\/www.juanofrias.com.ar\/art\/course\/\" style=\"color:var(--accent-hover) !important;\">online course<\/a> instead<\/li>\n          <li>You can't commit to the session date once it's confirmed<\/li>\n          <li>You're not comfortable painting outdoors, in changing conditions<\/li>\n          <li>You expect one-on-one private tuition<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"alt\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow center\" style=\"justify-content:center;\">Investment<\/div>\n    <div class=\"section-head\">\n      <h2>Dates and pricing, confirmed on request.<\/h2>\n    <\/div>\n    <div class=\"invest-card\">\n      <div class=\"label\">Limited spots per season<\/div>\n      <div class=\"price\">Inquire<\/div>\n      <div class=\"price-note\">Exact dates, group size and price confirmed once you register \u2014 sessions run in small groups, seasonally, around Florence's best outdoor light.<\/div>\n      <ul class=\"checklist\">\n        <li>A full guided outdoor painting session<\/li>\n        <li>Small group \u2014 real feedback, not a crowd<\/li>\n        <li>Materials guidance before the session<\/li>\n        <li>Held around Florence, weather permitting<\/li>\n      <\/ul>\n      <a href=\"https:\/\/www.juanofrias.com.ar\/art\/contact\/\" class=\"btn\">Register your interest \u2192<\/a>\n      <p class=\"invest-note\">No payment now \u2014 I'll follow up by message once dates are confirmed.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section>\n  <div class=\"wrap\">\n    <div class=\"eyebrow center\" style=\"justify-content:center;\">FAQ<\/div>\n    <div class=\"section-head\">\n      <h2>Things people usually ask<\/h2>\n    <\/div>\n    <div class=\"faq\">\n      <div class=\"faq-item\">\n        <h3>Do I need prior painting experience?<\/h3>\n        <p>No \u2014 the session works for beginners and experienced painters alike. I adjust the guidance to where you're at.<\/p>\n      <\/div>\n      <div class=\"faq-item\">\n        <h3>What should I bring?<\/h3>\n        <p>A materials guide goes out once your spot is confirmed, with recommendations for different budgets \u2014 no need to overspend.<\/p>\n      <\/div>\n      <div class=\"faq-item\">\n        <h3>What if the weather doesn't cooperate?<\/h3>\n        <p>Sessions are scheduled around Florence's light and weather \u2014 if conditions turn, we reschedule rather than push through.<\/p>\n      <\/div>\n      <div class=\"faq-item\">\n        <h3>How many people per session?<\/h3>\n        <p>Kept deliberately small, so everyone gets real feedback \u2014 exact group size confirmed with your session dates.<\/p>\n      <\/div>\n      <div class=\"faq-item\">\n        <h3>Where exactly do we meet?<\/h3>\n        <p>The meeting point is confirmed with your session details once dates are set \u2014 always somewhere central in Florence.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"alt\">\n  <div class=\"wrap cta-banner\">\n    <h2>Paint where the light shaped the Renaissance.<\/h2>\n    <p>Spots are limited and sessions run seasonally \u2014 register your interest and I'll follow up as soon as dates are confirmed.<\/p>\n    <a href=\"https:\/\/www.juanofrias.com.ar\/art\/contact\/\" class=\"btn\">Register your interest \u2192<\/a>\n  <\/div>\n<\/section>\n\n<footer>\n  <div class=\"wrap\">\n    <div class=\"footer-top\">\n      <div>\n        <div class=\"logo\">Juano Fr\u00edas<\/div>\n        <div class=\"addr\">Painter and tattoo artist, based in Florence.<\/div>\n      <\/div>\n      <div class=\"foot-links\">\n        <a href=\"https:\/\/www.instagram.com\/juanofrias\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\n        <a href=\"https:\/\/www.youtube.com\/@JuanoFrias\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>\n        <a href=\"https:\/\/www.juanofrias.com.ar\/art\/contact\/\">Contact<\/a>\n      <\/div>\n    <\/div>\n    <div class=\"foot-bottom\">\n      <span>\u00a9 2026 Juano Fr\u00edas<\/span>\n      <span>Redesign proposal \u2014 not the live site<\/span>\n    <\/div>\n  <\/div>\n<\/footer>\n\n\n<script>\n  document.getElementById('hamburger').addEventListener('click', function(){\n    document.getElementById('navlinks').classList.toggle('open');\n  });\n\n  var heroSlides = document.querySelectorAll('.hero-bg img');\n  if(heroSlides.length > 1){\n    var heroSlideIndex = 0;\n    heroSlides[0].classList.add('active');\n    setInterval(function(){\n      heroSlides[heroSlideIndex].classList.remove('active');\n      heroSlideIndex = (heroSlideIndex + 1) % heroSlides.length;\n      heroSlides[heroSlideIndex].classList.add('active');\n    }, 5000);\n  }\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Juano Fr\u00edas \u2014 Plein Air in Florence (engraved plate) Juano Fr\u00edas Bio Art Tattoo Courses Shop Contact Cart (0) In person \u00b7 Florence \u00b7 Small group Paint outdoors in the heart of the Renaissance. A guided plein air session in the streets and gardens of Florence \u2014 the same light and landscape that shaped the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_eb_attr":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-274","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.juanofrias.com.ar\/art\/wp-json\/wp\/v2\/pages\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juanofrias.com.ar\/art\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.juanofrias.com.ar\/art\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.juanofrias.com.ar\/art\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juanofrias.com.ar\/art\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":38,"href":"https:\/\/www.juanofrias.com.ar\/art\/wp-json\/wp\/v2\/pages\/274\/revisions"}],"predecessor-version":[{"id":1282,"href":"https:\/\/www.juanofrias.com.ar\/art\/wp-json\/wp\/v2\/pages\/274\/revisions\/1282"}],"wp:attachment":[{"href":"https:\/\/www.juanofrias.com.ar\/art\/wp-json\/wp\/v2\/media?parent=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}