Paint emotional & atmospheric oil portraits
From canvas priming and drawing from scratch, through color blocking, all the way to the finished painting. A complete process, step by step, taught from Florence, Italy.
Instant access · No deadlines · Lifetime access
What you'll actually see inside the lessons
I live and paint in Florence — surrounded by the greatest figurative tradition in history. That's what I bring to every lesson.
Juano Frías · Figurative oil painter · Florence, ItalyDoes this sound familiar?
You don't know where to begin
The blank canvas is paralyzing. Without a clear order, every brushstroke feels like a gamble.
Skin tones frustrate you endlessly
You try different colors but they always look plastic, flat, or lifeless on the canvas.
You lose the form when you add color
The drawing starts well, but once you bring in paint everything falls apart.
You learned in fragments, with no system
Random YouTube tutorials, disconnected techniques. You know things but can't connect them.
"I want to paint something people feel, not just see."
A complete process, start to finish
No shortcuts, no magic jumps. I teach you exactly what I do, in the order I do it, explaining the why behind every decision.
Canvas Priming
We prepare the canvas correctly. What products to use, how to apply them, and why this stage defines everything that follows.
Drawing from Scratch
We build the figure with solid proportions. Without a strong drawing, no painting holds. You'll learn to see before you paint.
Color Blocking
We cover the canvas with large masses of value and color. This is how atmosphere and light are built before entering detail.
The Final Result
We refine, integrate, and know when to stop. The right detail in the right place. A finished painting with its own character.
Juano Frías
Figurative oil painter, based in Florence, Italy.
I paint portraits and figures in oil with a focus on emotion, atmosphere and cinematic light. I live in Florence, surrounded by the greatest collection of Renaissance painting in the world — and that shapes how I see and teach.
Every day I walk past the Uffizi, the Accademia, the Pitti Palace. What the old masters solved centuries ago, I bring directly into my courses. I don't teach formulas — I teach you to see, think pictorially, and make confident decisions in front of the canvas.
This course is for specific people
This IS for you if…
- You want to learn oil painting with a real, complete method
- You already paint but feel something fundamental is missing
- You want to understand the full process, not just isolated tricks
- You want to paint portraits with emotional depth and technical foundation
- You need to learn at your own pace, without pressure or deadlines
This is NOT for you if…
- You want quick shortcuts without understanding the process
- You're not willing to practice between lessons
- You expect professional results without investing time
- You're only interested in abstract or landscape painting — see Plein Air in Florence instead
This is what you'll walk away with
Full access to the course
- 4 hours of high quality recorded video
- Full process: priming, drawing, color blocking & final result
- Learn at your own pace, no deadlines
- Future updates at no extra cost
- Direct access to ask questions via Instagram
30-day satisfaction guarantee. If it's not what you expected, I'll refund you 100%. No questions asked.
Things people usually ask
Do I need prior painting experience?
No. The course starts from canvas priming — literally step zero. If you've never painted in oil before, this is the ideal starting point. If you already have some experience, you'll finally understand why you do what you do.
How long is the course and how does it work?
It's 4 hours of pre-recorded video. You can watch it at your own pace, pause, rewatch as many times as you want, and move forward whenever you're ready. No live sessions, no deadlines.
What materials do I need?
Basic oil paints, canvas, brushes and medium. Inside the course you'll find a materials guide with recommendations for different budgets — no need to overspend.
Can I ask questions if I get stuck?
Yes. You can reach me on Instagram (@juanofrias) with your questions. I do my best to personally respond to all students.
What if I'm not satisfied?
You have a 30-day money-back guarantee, no questions asked. If you feel the course didn't deliver what it promised, I'll refund 100% of your payment.